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  • Here we discuss the first step related to the visual communications rollout for the Cityfirst Broadway Bank Merger - establishing brand guidelines. These type of rebranding initiatives require experts who can help the client work through the psychology of merging corporate identities.

    • Brand Audits & Research: Analyzing current brand perception, market competitors, and target consumer behavior.

    • Brand Management & Guidelines: Producing brand bibles to ensure consistency across social media, websites, and physical materials.

    • Naming & Architecture: Creating names for companies, products, or services. 

    • Brand Strategy & Positioning: Defining brand values, mission, and personality to target the right audience.

    • Visual Identity Design: Creating logos, color palettes, typography, and marketing assets (brochures, packaging).

    • Brand Messaging & Voice: Developing a consistent brand story, tagline, and tone of voice for communication.

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    We set up LED screens, staging, rigging, lighting, sound and cameras for the regional Annual Impact Conference in Maryland. 

    • Audio Services: Design and operation of sound systems, including microphones, speakers, and mixing consoles, to ensure high-quality sound for live audiences and recordings, say ON Services and Electro Sound Systems, Inc..

    • Video Production & Display: Deployment of high-definition projectors, large LED video walls, monitors, and multi-camera feeds for live events.

    • Lighting Design & Effects: Implementation of intelligent lighting, LED lighting, and special effects (lasers, confetti, haze) to enhance atmosphere, as explained by AV Alliance.

    • Live Streaming & Broadcast: Facilitating hybrid or virtual events through live-streaming services to connect with remote audiences.

    • Scenic & Stage Design: Custom construction of stages, sets, and custom branding, notes ON Services.

    • Interactive Technologies: Creation of interactive displays, gesture-controlled technology, and virtual reality experiences, say ON Services and SmartWorks.

    • Content & Speaker Management: Managing presentations, slides, and media assets on-site to ensure smooth transitions.

    • Rigging & Structural Support: Installation of lighting rigs and equipment rigging from venue ceilings, according to AV Alliance.

    • LED Truck: Mobile Digital Marketing Billboard Service

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    We designed an installed numerous custom artisan decorum including large aluminum sculpture, and hand painted murals.

    • Design & Engineering: Conceptual design, 3D modelling, Computer-aided design (CAD), Shop drawings, Stamped Drawings.

    • Fabrication: Custom manufacturing and specialized artisan fabrication.

    • Installation: On-site erection, assembly, and installation.

    • Project Management & Support: Project management, cost estimation, material selection, 3D laser scanning for precise measurements, and site logistics.

    • Industrial Applications: Custom interior and exterior furnishings.

    • Specialty Installations: Custom signage, retail displays, museum exhibits, and set design. 

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    We designed and installed large format vinyl, numerous sets of dimensional letters, and etched glass vinyl.

    • Wayfinding Systems: Planning and implementing signage that directs visitors through commercial and residential spaces.

    • Code-Compliant/ADA Signage: Manufacturing and installing signs that meet regulatory codes, including Americans with Disabilities Act (ADA) requirements for accessibility.

    • Fabrication & Installation: Creating custom signs, such as dimensional letters, channel letters, and illuminated signs, and performing professional on-site installation.

    • Custom Graphics & Wraps: Producing high-impact visuals including window graphics, floor decals, elevator wraps, and large-scale wall wraps.

    • Digital & Interactive Signage: Developing modern digital displays, interactive kiosks, and electronic displays.

    • Vinyl Graphics: For wall, window, and floor applications.

    • Acrylic & Metal: For durable, high-end dimensional lettering and signage.

    • Lighting Components: LED, fluorescent, or neon components for illumination

    • Corporate Environments: Enhancing company culture with branded interiors.

    • Healthcare & Retail: Creating welcoming, navigable environments for patients and customers.

    • Donor Recognition: Creating custom displays to honor supporters.

    • Safety/Informational: Communicating important rules and safety information. 

    • Signage Maintenance & Repairs: Inspecting and repairing exterior signs, including lighting systems (LED, neon, fluorescent).

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